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Brand

McOlympics: McDonald's Extends Olympics Commitment for the Kids

McOlympics: McDonald's Extends Olympics Commitment for the Kids

According to the Burger Business blog, EVP-Global Chief Brand Officer Kevin Newell said McDonald’s will not conduct a global advertising campaign or menu promotion for the 2012 Olympics,

Marketing

PepsiCo Wakes Up and Smells the Cola

PepsiCo Wakes Up and Smells the Cola

The snack-food and beverage giant is launching the first new advertising campaign for its flagship Pepsi-Cola in three years—offering one of the most visible signs PepsiCo is throwing new weight behind its biggest brand after it sank to No. 3 in U.S. soda sales last year,

Advertising

Linkedin – a new advertising channel for forex software providers

Linkedin – a new advertising channel for forex software providers

Lately I’m noticing an increased usage of Linkedin as an advertising channel by forex software firms (and many others). It’s an interesting marketing channel no doubt.